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Why the Bidet is Making a Splash in American Homes

supermarket shelf with 1 packet of toilet paper

In the early days of 2020, as the pandemic took hold, the United States faced a scenario many found unimaginable: a nationwide toilet paper shortage. This shortage didn't just spark panic; it highlighted a shift towards a more sustainable, hygienic alternative to traditional toilet paper: the bidet. Industry experts witnessed firsthand the explosion in demand for bidets. Website selling bidets saw stocks deplete rapidly as consumers searched for alternatives to toilet paper and the exact reason why the bidet is making splashes in American homes.

The bidet, a fixture common in bathrooms across Europe, Asia, and many other parts of the world, uses a stream of water for cleaning, significantly reducing the need for toilet paper. This concept, though not new globally, began gaining unprecedented traction in the U.S. during the pandemic. Individuals like Rosanne Orgill, who embraced bidet attachments for her home outside Salt Lake City, and Ryan Deitsch, a New York City renter, not only adapted to but also vocally advocated for the bidet lifestyle. Orgill, influenced by her husband's international experiences, and Deitsch, seeking alternatives amid the toilet paper crisis, represent a growing contingent of Americans discovering the bidet's myriad benefits. 

growth chart for bidets in America

The impact of the toilet paper shortage extended far beyond a temporary inconvenience; it ushered in a paradigm shift in American bathroom habits. The bidet's appeal isn't merely about cleanliness; it's also about sustainability and efficiency. With over 6% of U.S. adults now owning a bidet and another 41% expressing interest, the trend is clear. The U.S. is gradually aligning with countries like Japan, where toilet-bidet combos are a standard feature in 80% of homes, and Italy, where bidets have been mandated in residences since 1975.

The business landscape for bidets is thriving, with companies like Tushy experiencing fivefold revenue growth during 2020, a trend that hasn't shown signs of abating. Miki Agrawal, Tushy's founder, credits the toilet paper crisis as a crucial catalyst that propelled the bidet from curiosity to necessity for many Americans. This shift is not just about overcoming a shortage; it's about embracing a lifestyle change that prioritizes hygiene, comfort, and environmental consciousness.

Even those who were initially on the fence about bidets, such as journalist Nicole Krawcke, have become converts, recognizing the device's practicality and luxury. The modern bidet, with features such as heated seats and water, offers a level of comfort and convenience that traditional toilet paper can't match. As we look towards the future, the bidet stands out not only as a symbol of technological progress but also as a testament to a collective reevaluation of personal and environmental health.

A Barumi bidet in a stylish bathroom

At Barumi USA, we are excited to be part of this transformation. Our range of bidet solutions caters to diverse needs and preferences, from simple attachments to advanced models with luxurious features. Join the revolution and discover how a bidet can change your life for the better. Embrace the global standard of hygiene and sustainability with us and experience the unmatched cleanliness and comfort that come with a bidet.

Remember, adopting a bidet is more than a change in your bathroom routine; it's a step towards a more hygienic, environmentally friendly, and comfortable lifestyle. The bidet revolution is here, and it's time to see what you've been missing. Welcome to the future of bathroom culture, where the bidet reigns supreme.


This blog post was inspired by and includes synthesized material from an article originally published on Yahoo News. To read the full article, click here.


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